Spotify Marketing Strategy

How do you prepare a sales team to bring to market one of the best online advertising experiences ever? When Spotify wanted to kick-off their 2016 national sales meeting they partnered with Decision Counsel to build a robust sales presentation that covered everything from market position to sales process and market execution. Put together over the course of 5 weeks collaborating directly with the sales management team of Spotify, Decision Counsel produced over 400 content slides.