In late 2013, digital video advertising was growing rapidly, while at the same time, viewers were shifting their streaming video consumption from laptops to their mobile devices. Hulu needed an innovative way to move the existing (and effective) web-based interactive ads into the mobile video viewing experience.

Enter Decision Counsel as part of a world-wide campaign for Corona's annual global event, "Corona Sunsets Festival," Our team developed the first-of-its-kind interactive interstitial video placed mid-roll, allowing viewers to manage their photos uploaded through an innovative mobile ad experience. The industry took notice, garnering acclaim in TechCrunch and Forbes, these tailored video ads are device specific and delivered breakthrough brand experiences.