Reinventing Content Experiences
B2B marketing gets stale fast. Once a company has any kind of success it is cookie cuttered and replicated by the competition. The strategic white paper has been the lifeblood of technology marketers for the past decade. Decisyon and DC wanted to blow up the old model and use the best of modern web technology to create an amazing user experience. The Internet of Everything digital white paper uses animation and infographics to educate and inform users in a fresh, engaging format. Early numbers show that the mobile friendly, immersive experience is getting times the readership of the downloadable and printable white paper.