Dun & Bradstreet
The Persona Programs
Strategy, Content, and Design
Decision Counsel and Dun & Bradstreet are transforming the way big data solutions are brought to market.
D&B partnered with Decision Counsel to strategize, design, produce and deliver rich content experiences around their key customer personas. Focusing on C-Suite Executives, Decision Counsel and D&B built strategic profiles, positioning and messaging platforms, field content and launch programs.