Dun and Bradstreet Case Study

Anthony Vachris

Partner, Content Experience

Name a city, he’s probably lived there. Name an agency, he’s probably worked with them. As Director of Content, Anthony brings more than 17 years of branding experience to Decision Counsel, having worked in every time zone and with clients across the pond. Originally planning to be an Account Executive, Anthony attended the Creative Circus in Atlanta and became a copywriter, but continues to approach clients with an eye on market analysis, target research and brand development. Before joining DC, he managed his own creative group, working with brands including Starbucks, Nissan, RedBull, A&E International Networks, Nike and Playstation. He has lent his time and writing talents to help make a difference for organizations such as Prevent Child Abuse Georgia, Big Brothers/Big Sisters of Mississippi and The Birmingham Civil Rights Institute. Anthony holds a Masters of Education in History and has found time to self-publish Love Letters From New Orleans. A Bayou Bengal, he is based in Birmingham, AL where he lives with his wife and two kids, Luke and Hannah, and their yellow lab, Nola.

Kelly Peragallo

Senior Designer

A born and raised New Yorker, Kelly has recently moved from Brooklyn to Kansas City in search of a front porch and better barbeque. An award-winning designer with 5+ years of experience that has spanned across the Tech and Advertising industries, she applies her sharp design skills and UX know-how to all her projects. A motorcycle aficionado and unabashed animal lover, when she’s not designing you can find her corralling her 90 lb pitbull and black cat herd, or exploring the Midwest on her beloved Triumph..

Matt Collins

Partner, Strategy

When it needs to scale, you call Matt, when it’s complicated you call Matt, when it has to work in 15 countries on the same day Matt is your guy. When it has to be cool, funky and crazy? Call anyone else.

The man is a master of large scale B2B sales and marketing. Tech, Data & Analytics are his sweet spot. He loves history so much that he majored in it at Dartmouth and when he saw what history majors make in the real world, he sold his soul and got a Harvard MBA. Let’s face it the man has pedigree. McKinsey, IBM, Dun & Bradstreet type pedigree, but his real loves are rock and roll, skiing and his family. A native of Connecticut and a New Jersey resident, Matt is kept in line by the 4 women in his life, his lovely wife Christine and their 3 beautiful daughters all under 14. Needless to say Matt won’t be sleeping anytime soon.

Ron Razmi

Partner, Strategy

Dr. Ron Razmi is a pioneer in digital health and application of technology in solving major issues facing the healthcare system. He serves as the lead strategist on Decision Counsel Life Sciences and Healthcare accounts. He founded Acupera, a population health management company, and currently serves on boards and as an advisor to various companies that are creating innovative technology solutions in healthcare, or trying to incorporate digital strategies into their existing business modes. Ron is a cardiologist and advised many of the largest healthcare companies in the world as a consultant at McKinsey & Company. He holds multiple patents and has authored many scientific and business articles and is an international speaker on various topics in healthcare.

Nancy Tomkins

Content Director

Give Nancy some input, and she’ll output a story for you in no time. She knows good writing is all about story, and making messaging compelling, believable, memorable. Sounds easy, but it really isn’t. Tons of experience, 100’s of annual reports, dozens of websites and messaging projects later, that’s a story right there. Matriculated on the east coast, then migrated to sunny California, Eskimo dog lover, on her third one. Even better stories to come…

Lloyd Hutchinson

Art Director

Sure, flash is pretty much dead, but Lloyd’s animations and meticulous attention to detail are anything but. He’s honed his skills as a multidisciplinary designer and art director, 7+ years at Decision Counsel. He’s got an eye for innovation and is seriously picky about pixels, gotta love that. He’s the detail guy that turns out clean, simple designs that make bold, powerful statements. A fitness/health fanatic, a former vegetarian, now pescatarian — think lacto-ovo vegetarian with fish thrown in. Professional DJ (talk to Tom, this is a DC trend), sci-fi movie aficionado, you get the picture, or pixel, here.

Rachel Priest

Client Operations Leader

Who needs GPS when you have a Rachel tracking your projects? She stays on top of all the happenings at Decision Counsel. Want to know what we promised when, or the latest production schedule? She’s the person keeping track of it all, and she’s scary good. Rachel has marketing and global business experience and knows more than a little about the latest healthy eating craze. When not in the office, she’ll be climbing mountains, handstanding on paddleboards, hiking, and making the meanest of green milkshakes.

Todd Soligo

Director, UX & Design

Born and raised in Kansas City, Missouri – yet he is not a farmer. Todd directs UX design and development at Decision Counsel, and has a six-year-plus track record of success with us. Usability, accessibility, and stellar design — he cares deeply about how we humans interact with all kinds of media — great news for our diverse clients. He’s got a teenage son, a black cat, loves the great outdoors, heavy metal music, and European automobiles. And good whisky, like Mark Twain said …”too much of anything is bad, but too much good whisky is barely enough.”

Brad Jung

Partner, Strategy

Brad is a clear thinker, a strategist, a team leader with the organizational acuity to really get things done. His ultra cool eye glasses really help. And since he’s a civil engineer by education, he can build a winning go-to-market strategy or hey, even a bridge or road if need be. He loves working with new technology, new ideas, and interesting people. And is always ready with a creative approach to jumpstart our client’s marketing or solve the latest dilemma in an entirely new way. A Bay Area native, he has a wife, three kids — one in college, one out, and the other just started driving, need we say more.

Jon Moggio

Managing Director, UX & Design

Moge brings a zen-like calm to UX and design endeavors, mainly because it’s more relaxing than running after two kids in his after hours. Kid-approved at home, he’s client ready at work — embracing collaboration and user-centric experience for his design/development philosophy. Problem-solver, creative brainstormer, mobile master — and multi-tasker extraordinaire. He’s been at DC for 8+ years, but who’s really counting. He manages a creative and highly-skilled team of full-time senior designers who bring to life those user-centric experiences, both digital and IRL. Originally from the East Coast, he has been here long enough to become mostly nice.

Tom Walker

Partner, Client Experience

In his prior life, Tom admits to watching a lot of TV, though we suspect he might have been doing planks at the same time. As Hulu’s head of design for marketing and advertising before joining DC, he helped define the next iteration of TV. And those digital and immersive experiences we ALL love — yep, that’s been his creative focus. Think cross-platform brands, customer acquisition campaigns, design, production and creative management of dozens of events. His worldview? Premium brands, well respected agencies, top entertainment properties and talent. His LA view? Knows the names of every LA freeway, insists the west coast is the best coast, loves his husband, anything chocolate, his lab and short-hair pointer, and as a former DJ, has a music obsession we totally get. 15 years ago, he first worked with Sal. Partnering with him again. That says it all.

Salvador Fuentes

CEO / President

Anyone who knows Sal knows his mind moves fast, ninja fast. He’s all about the high-level message, the perfect soundbyte, the smoothing out of complex language and muddled thinking to clear, concise, strategic vision. He gets it, and even more important, he makes sure you, your business, and customers get it too. He leads our mighty team. East bay kid living bi-coastal, Francophile, foodie, sports & live music fan, Bernese mountain dog Dad to the ultimate laid back office mascot, Stabler.

Stabler

Chief Morale Officer

Stabler is a people pleaser big time. Never met a client he didn’t love, so far. When he’s not snoozing under the conference table, you may find him strategically stepping his way upstairs to champion the team on, or snorting around the office for unattended food. It seems these humans never learn. He hears and sees it all at Decision Counsel, which is why we call him the ultimate brand messenger and ambassador. But in reality, he may just be a spy – yeah, the furry spy who came in from the cold.

Dun & Bradstreet

The Persona Programs

Strategy, Content, and Design

Decision Counsel and Dun & Bradstreet are transforming the way big data solutions are brought to market.

Anthony Vachris

Kelly Peragallo

Matt Collins

Ron Razmi

Nancy Tomkins

Lloyd Hutchinson

Rachel Priest

Todd Soligo

Brad Jung

Jon Moggio

Tom Walker

Salvador Fuentes

Stabler