Dun & Bradstreet

The Persona Programs

Strategy, Content, and Design

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Strategy

Content

Design

Decision Counsel and Dun & Bradstreet are transforming the way big data solutions are brought to market.

D&B partnered with Decision Counsel to strategize, design, produce and deliver rich content experiences around their key customer personas. Focusing on C-Suite Executives, Decision Counsel and D&B built strategic profiles, positioning and messaging platforms, field content and launch programs.