GUITAR PLAYER

ROCK ON

Site Design and Development

guitarPlauer_site_small1
guitarPlauer_site_small2
guitarPlauer_site_small3
guitarPlauer_site_small4
Strategy
Content
Design

Guitar Player magazine was ready to upgrade their site to appeal to a new, broader audience, but still wanted to maintain their rock god legacy feel. Decision Counsel worked closely with the Guitar Player team from discovery through wireframes and on into design. The needs of the editors were balanced with business requirements from corporate headquarters as well as the future aspirations of the brand. The result is a highly flexible, fully responsive layout with the style turned up to 11.