Hanley Wood

Building on Big Data

Strategy, Content, and Design

hanleywood_content_small2
hanleywood_content_small3
hanleywood_content_small5b
hanleywood_content_small1b
hanleywood_content_small4
Strategy
Content
Design

When you are the B2B media world’s most respected brand, how do you tell the industry you are no longer a media company?

At Hanley Wood, a premier company serving the construction industry, data drives action. CEO Peter Goldstone knew it, and wanted to transform his company for the future, and share his experiences and strategic thinking with the industry. Partnering with Decision Counsel, Peter and the DC team prepared a strategic overview on the future of B2B marketing, laid out a roadmap for the industry to emulate, and provided hard evidence that the world will belong to the data driven.