Building on Big Data
Strategy, Content, and Design
When you are the B2B media world’s most respected brand, how do you tell the industry you are no longer a media company?
At Hanley Wood, a premier company serving the construction industry, data drives action. CEO Peter Goldstone knew it, and wanted to transform his company for the future, and share his experiences and strategic thinking with the industry. Partnering with Decision Counsel, Peter and the DC team prepared a strategic overview on the future of B2B marketing, laid out a roadmap for the industry to emulate, and provided hard evidence that the world will belong to the data driven.