Mastering the Pivot
Strategy, Content, and Design
The ability to pivot in Silicon Valley is an essential competitive attribute.
An early innovator in cloud-based visual intelligence and analysis, iCharts was launching their first solution family for NetSuite. But as market dynamics changed, our client needed a complete rebranding effort: new identity, new positioning, new messaging, and a new brand presence on web sites, trade show booths, ad campaigns, and collateral. Partnering with us, the results have been stunning as iCharts quickly established itself as the top visualization and analytics platform for NetSuite.