Transformation is never easy, and communicating transformation to the market can be even more challenging. When IDG—owners of Macworld, Computerworld & E3—decided to reinvent B2B media, they asked Decision Counsel to help them tell the story. First presented at the IAB conference, the immersive and animated presentation guided the audience through each of the strategic decisions that IDG had made. The benefits, ramifications and risks of dramatic change were clearly articulated and illustrated. The presentation met with overwhelming industry approval and received extensive press coverage.