IDG TECH NETWORK

TECH MOVES FAST. SO DO WE.

Identity and Strategy

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Strategy
Content
Design

Bob Carrigan, CEO of IDG, realized that programmatic buying was going to drive the future of B2B media and he was committed to being an early provider of online network buys. Decision Counsel was tasked with creating a new identity, creating the sales story, and launching a new business website—all in 3 months! 90 days later, IDG TechNetwork was launched and became the most successful technology ad network on the market.