The Decision Counsel Immersive Platform is the evolution of the award-winning Builder Concept Home originally created for Hanley Wood. This multi-sponsor microsite is an image driven tour concept that can be applied to physical locations and abstract ideas alike. Various locations in the tour allow for the equal presentation of editorial content and sponsor showcases. The rich background images allow each instance of the platform to have a unique look with minimal skinning. Combined with the fact that the content is fully CMS controlled, this allows new installments to be launched with minimal ramp up time.