Can the established market leader be perceived as a change agent?
How will the installed base feel when you reinvent the product line? These were just a couple of the challenges faced by Innovative Interfaces as it launched its flagship Sierra platform. Decision Counsel led the ideation process, built product roadmaps, developed communication strategies, and led the naming process. To communicate the sophisticated designs and breakthrough technologies at the heart of their new Sierra Platform, Decision Counsel also produced a series of 10 product videos that bring technology to life in a simple and engaging format. Our comprehensive strategic work resulted in robust sales and early market adoption, and positioned Innovative as a market leader. And that installed base? Going strong.