Think of those precious moments in school when you couldn’t wait to escape your educational oppressors and gallop free to the monkey bars and kick ball courts. As an American shoe manufacturer, Keen wanted to capture the unbridled joy and liberation of recess, but shape it for the urban adult. Decision Counsel produced a family of five guerrilla videos, shot throughout San Francisco, using real people engaged in recreational activity. It captured the essence of Keen’s brand and reminded everyone how fun recess really is.

See all the videos »