Plumb's Veterinary App
Strategic Product Development
When the top medical journal in Veterinary Medicine partners with the world’s leading pharmaceutical reference tool to create a ground-breaking application, it has to be done right. Brief Media partnered with Decision Counsel to build a product strategy and technical specification that defined a fantastic user experience, simplified drug research, and handled both multi-user and single practitioner models. The results have been stunning, with veterinarians adopting the new application in record numbers.