The Internet of Things and Big Data have become popular buzz words. In 2012, there was a small group of companies creating the infrastructure and technologies that would enable the perpetual connections required to make these concepts a reality. Precyse partnered with Decision Counsel to bring their third generation of products to life, working together to build thought leadership pieces in the key areas of remote data monitoring, volatile data environments, and real time reporting integration. Decision Counsel created the nomenclature for the entire product line and built a new vocabulary for key technical advancements in networking and software. We then created all the product line marketing touch points from websites to white papers. Precyse has rapidly become a technology and thought leader in the market.