Treasury Management - It's Cooler Than You Think
Treasury management is not the sexiest category - CEO’s don't pay attention to it and the CMO could care less as long as their vendors get paid. But keeping large company treasuries healthy and positive has been Reval's mission from the get-go. Decision Counsel worked with Reval to reposition their product line, target mid-tier companies, and rethink their entire approach to the market. To top it off, we set the stage by putting out a great billboard for a company about to be acquired.