How does a once revered media company start to chip away at the perception that they no longer lead the industry? Put simply, thought leadership.
Time Inc. possesses some of the Internet’s most successful and innovative web brands, and most trafficked sites in the world. Think People, Sports Illustrated, and CNN. Decision Counsel worked with the Time Inc. revenue and marketing teams to build a strategic showcase for Time’s leading edge philosophy on online story telling. Supported by Time Inc’s market-leading research and real-world advertising experiences, Time illustrated to the market not only their relevance but also their industry leadership.