Our Ideas, Your Ideas,
Their Ideas.

How we view the business world is changing by the minute. When we see something that inspires, intrigues, or challenges us, we respond with our collective take on it filtered through years of strategic B2B marketing experience.

Latest Post

Heidi Hoff

Berkeley-based B2B Go-To-Market Firm Bolsters Executive Team with New Head of Client Engagement

Decision Counsel, a market leading B2B Go-To-Market firm today announced the appointment of Heidi Hoff as Head of Client Engagement. Hoff has extensive experience in developing and executing strategic marketing initiatives for some of the world’s leading brands.

Person in a PPE suit shops online on a couch with groceries and toilet paper.

Ecommerce Trends:
The Pandemic Edition

During the pandemic, ecommerce transactions have increased significantly. We took a look at what consumer spending looks like in a crisis.


Live Event of a Lifetime
— DC Style

Despite limitations due to COVID-19, the live stream, virtual wedding celebration of the new Mr. and Mrs. Andrew Jung was an elegant affair.


COVID Communication:
Our New Favorite Words

A few of our favorite COVID-19 neologisms and our definitions, as we understand them, based on the contexts in which we’ve seen these words used.

Flight Risk

Flight Risk: Business Travel in The COVID-19 Era

My father used to tell me that I overestimated my intellect at times. This trip would reinforce that theory in spades. It has been 25 years since I have been in one place for an extended period of time. 25 Years. Now, I will be the first to tell you, I am not a business…


Zoom Fatigue Has Destroyed Our Firm

I thought we were better than this. I thought we were resilient. Poised. Professional. But alas, after 18 years on the front lines of video communication and digital interaction, sadly, we have lost our way. In just 10 weeks, our elite group of virtual collaborators has been reduced to a steaming hot mess.


COVID Creative: The Best of the Worst of Times

I don’t know about you, but I miss sports. Deeply. Like, I just can’t come to terms with a long-term breakup.March Madness came and went.And the world was left with an empty bracket. For brands around the globe, the competitive landscape has been completely leveled. We’re all playing in the same league, in the same division,…

DC Dialogues

The Aftermath: B2B Events Post-COVID

In today’s episode, AFTERMATH: B2B EVENTS POST-COVID, Sal talks with four B2B experts who shed light on what will be required for live event marketing to be successful in our new reality.


Marketing Lessons in the Spectre of COVID-19

Want to damage your brand during a crisis? Ghost your customer base and disappear from the market. Want to exacerbate the damage? Seize upon others’ misfortune for your gain. Sounds obvious right? But many B2B brands are doing exactly this during these trying times.


Revenue Continuity: 5 Ways to Adapt to Crisis-Based Selling

Business disruption once considered unthinkable is now a reality, so how should B2B sales and marketing leaders respond? By making the changes we have all been considering but have been reluctant to go all in on.