Ideas

Our Ideas, Your Ideas,
Their Ideas.

How we view the business world is changing by the minute. When we see something that inspires, intrigues, or challenges us, we respond with our collective take on it filtered through years of strategic B2B marketing experience.

Latest Post

Go Big or Go Home: The New Rules of Virtual Events

With vibrant discussion, and a little debate, the GEMG Connect Panel covers the art and science of community building in the Covid era. Our CEO Sal Fuentes joined Constance Sayers, President of Government Executive Media Group, Anna Pettyjohn, VP and General Manager of Government Executive Events and George Jackson, Director of Government Executive Events.

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DC Dialogues

The Aftermath: B2B Events Post-COVID

In today’s episode, AFTERMATH: B2B EVENTS POST-COVID, Sal talks with four B2B experts who shed light on what will be required for live event marketing to be successful in our new reality.

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Marketing Lessons in the Spectre of COVID-19

Want to damage your brand during a crisis? Ghost your customer base and disappear from the market. Want to exacerbate the damage? Seize upon others’ misfortune for your gain. Sounds obvious right? But many B2B brands are doing exactly this during these trying times.

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Revenue Continuity: 5 Ways to Adapt to Crisis-Based Selling

Business disruption once considered unthinkable is now a reality, so how should B2B sales and marketing leaders respond? By making the changes we have all been considering but have been reluctant to go all in on.

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