With vibrant discussion, and a little debate, the GEMG Connect Panel covers the art and science of community building in the Covid era. Our CEO Sal Fuentes joined Constance Sayers, President of Government Executive Media Group, Anna Pettyjohn, VP and General Manager of Government Executive Events and George Jackson, Director of Government Executive Events.
In today’s episode, AFTERMATH: B2B EVENTS POST-COVID, Sal talks with four B2B experts who shed light on what will be required for live event marketing to be successful in our new reality.
Want to damage your brand during a crisis? Ghost your customer base and disappear from the market. Want to exacerbate the damage? Seize upon others’ misfortune for your gain. Sounds obvious right? But many B2B brands are doing exactly this during these trying times.
Business disruption once considered unthinkable is now a reality, so how should B2B sales and marketing leaders respond? By making the changes we have all been considering but have been reluctant to go all in on.