My father used to tell me that I overestimated my intellect at times. This trip would reinforce that theory in spades. It has been 25 years since I have been in one place for an extended period of time. 25 Years. Now, I will be the first to tell you, I am not a business…
I thought we were better than this. I thought we were resilient. Poised. Professional. But alas, after 18 years on the front lines of video communication and digital interaction, sadly, we have lost our way. In just 10 weeks, our elite group of virtual collaborators has been reduced to a steaming hot mess.
In today’s episode, AFTERMATH: B2B EVENTS POST-COVID, Sal talks with four B2B experts who shed light on what will be required for live event marketing to be successful in our new reality.
Business disruption once considered unthinkable is now a reality, so how should B2B sales and marketing leaders respond? By making the changes we have all been considering but have been reluctant to go all in on.