Our Team

Born and raised in the green state of Washington, Adam has loved every minute of it. His hobbies are limitless and his interests revolve around technology, coffee, music, helping others, gaming with friends, and of course spending time with his wife. From small companies to multinational brands, Adam has helped take projects from conception to production at every step in the process.

Jose is a true competitor, constantly pushing his own limits—especially on the golf course. Embracing every challenge, his inquisitive nature leads him to innovative solutions. Jose leads by example, inspiring those around him through his actions. With 15 years of expertise in video production and post-production, he seamlessly blends his creative and business acumen, effortlessly transforming fragmented ideas into cohesive, compelling narratives.

Sal is all about the high-level message, the perfect soundbite, the smoothing out of the complex. He turns muddled thinking into clear, concise, strategic vision. He gets it, and even more important, he makes sure you, your business, and your customers get it, too.

Maggie has been crafting digital design for more than 10 years. Leveraging her fine arts education and extensive experience as a top designer for major media brands and marketers, she is as strategic as she is creative. Her lifelong interest in progressive design enables her to bring a unique aesthetic to our client’s work. Maggie resides in New York with her family and miniature Australian Shepherd.

With 10+ years at Decision Counsel, Lloyd's the detail guy that turns out clean, simple designs that make bold, powerful statements. His creative executions have powered some of Decision Counsel's most successful customer engagements. Professional DJ, sci-fi movie aficionado, you get the picture here, or rather, the pixel.

Michael joins Decision Counsel for the second time, having served as a designer in the early 2000s. He is a Bay Area native who transplanted to become an Angeleno, and worked as a Production Manager for the Northstar Travel Media publication, TravelAge West. In this second leg of his fog and smog tour, he is serving as a Project Manager. Michael earned his Bachelor of Arts from San Francisco State University and his MFA from the David Lynch School of Cinematic Arts at the Maharishi International University. Away from the office, Michael enjoys reading and writing. He is the author of the book Aim for the Middle, a satirical look at achieving life success through the power of mediocrity.

Brent is a skilled video editor and motion graphics artist with a passion for dynamic storytelling and visual creativity. Originally from Belmont, CA, he specializes in crafting compelling visuals that enhance brand narratives and engage audiences. With a keen eye for detail, Brent delivers high-quality motion design and post-production solutions for a variety of media projects.

He is a hands-on digital innovator who has held leadership positions in rich media development, creative agencies and web development firms. Moge is Decision Counsel’s expert for building augmented reality and virtual reality solutions. He has that rare ability to find pragmatic business application in ground breaking technologies. He has worked with Decision Counsel for over 10 years and has a wonderful working relationship with all our team members.

Jes came to Decision Counsel to be our structure and adult supervision. This veteran and mother of three possesses 15 years in management - which helps her manage our mix of disruptors. She watches our budget and yours. Her love of learning is evidenced by the multiple degrees she holds. Jes lives with her family on their small farm in Ramona, California.

A dynamic and results-oriented professional, with a proven track record of delivering operational and accounting excellence. Possessing a significant acumen in accounting and finance, she harnesses her experience of over 21 years in leadership roles to optimize organizations and improve profitability.

I am also the mother of two incredible daughters.

With ten years of experience in Hollywood, working as an actor then transitioning to filmmaking, Alex is no stranger to the power of digital production. His involvement in independent short film production and passion for photography and video production make him an integral member within the Decision Counsel video department. With a love of storytelling, Alex is relentless in his pursuit of knowledge and expertise in video and motion graphics, as well AI integration, solidifying his unique position on the cutting edge of an ever-evolving industry.

Born and raised in Kansas City, Missouri – KC is in Missouri, folks – Todd has a 12-year track record of success at DC bringing usability, accessibility, and stellar design. He cares deeply about how we humans interact with all kinds of media, which is great news for our diverse clients. Some of his interests are the great outdoors, heavy metal music, and German automobiles. Oh, and don't let us forget, good whisky.

Born and raised in Vancouver, BC, Canada, Amanda now calls Phoenix, AZ home where "you never need to shovel sunshine". She is an avid competitor, both playing and coaching softball and volleyball.

Amanda brings a bright attitude and data-driven approach to the hard conversations needed to solve the big challenges companies face today. Her wide ranging experience leading marketing departments, sales development, and customer success teams coupled with a decade of consulting experience adds exceptional value to every engagement.

Mike is President of Decision Counsel, where he works directly with clients and teams to drive growth, align strategy, and deliver measurable business outcomes.

With experience spanning marketing strategy, consulting, and executive leadership, Mike has built a reputation for helping organizations cut through complexity and focus on what actually moves the business. He has led initiatives for companies ranging from high-growth startups to global enterprises across financial services, technology, SaaS, data-driven industries, and more.

Outside of work, Mike enjoys spending time with his family hiking and camping across the western U.S. He’s also a whisky enthusiast and a lifelong believer that great strategy and great creativity should always go hand in hand.

Adrian helps organizations cut through complexity and focus on what actually drives growth. He aligns marketing, sales, and leadership around clear priorities and builds programs that connect strategy directly to revenue outcomes.

Over the past two decades, he’s partnered with enterprise organizations across SaaS, fintech, healthcare, and technology infrastructure, leading go-to-market, account-based, and demand generation initiatives. He’s known for cutting through noise, earning trust with senior stakeholders, and staying closely involved to help teams execute with confidence.

Outside of work, Adrian enjoys hiking, camping, experimenting in the kitchen, and mapping out his next motorcycle route.

Anthony brings more than 19 years of branding experience to Decision Counsel, having worked in every time zone and with clients across the globe. Anthony eventually found his way to the Creative Circus in Atlanta. Having worked with Nike, Manchester United and Starbucks, he leads the content team, crafting our clients' stories with an eye on market analysis and brand development.

Born and raised in New York City, Luke contributes an East Coast energy and focus to the team. With an impressive CV that includes Goldman Sachs, he brings a sharp sense of strategy and creativity to every project. Outside of work Luke has a passion for everything sports, cheese, and video games. Fun fact about Luke: he has a twin brother.

Emily is a natural connector who thrives somewhere between big-picture thinking and making sure all the little pieces actually come together. With a background spanning marketing, sales, operations, and client engagement, she brings a people-first approach to keeping teams aligned, projects moving, and good ideas from getting lost in the shuffle. Curious by nature and energized by collaboration, Emily loves digging into the why behind a challenge and finding the clearest path forward. She brings equal parts organization, creativity, and enthusiasm to her work, with a particular knack for turning a lot of moving pieces into something that feels manageable. An Atlanta native trading the South for the Bay Area, Emily spends her free time exploring new places, working on one of several creative projects, hunting down live music, or spending time with her two cats.

Chris has been making complex things make sense for more than 25 years. He’s led marketing and content teams at Dun & Bradstreet, Neustar, Pace Communications, TransUnion, and Ziff Davis—building programs that don’t just sound good, but drive results. A strategist, storyteller, and operator, Chris is a hands-on leader who builds the engine behind the message. He began his career as a B2B editor and journalist for a variety of publications produced by Reed Elsevier (RELX), and still approaches marketing the same way: know your audience, cut through the noise, and tell the story clearly.