Our Team

Accountable. Talented. Disruptive.

Anna Arafas

Anna Arfaras

Head of Operations

Whether it’s keeping us all in line or engaging with clients and vendors, Anna makes it happen. She has worked for some of the world’s most famous chefs and is a Connoisseur of French Champagne. She is our go-to person for managing our business and social lives.


Ben Felix

Head of Revenue Strategy & Activation

Ben is our go-to guy for all go-to-market programming. From conversion optimization to infographics, he’s a buzzword wunderkind who keeps the team on trend. Overeducated at Columbia and Missouri, his Ivy League rhetoric is balanced by Midwest common sense.


Sal Fuentes

Founder & CEO

Sal is all about the high-level message, the perfect soundbite, the smoothing out of the complex. He turns muddled thinking into clear, concise, strategic vision. He gets it, and even more important, he makes sure you, your business, and your customers get it, too.


Lloyd Hutchinson

Design & User Experience

With 10+ years at Decision Counsel, Lloyd's the detail guy that turns out clean, simple designs that make bold, powerful statements. His creative executions have powered some of Decision Counsel's most successful customer engagements. Professional DJ, sci-fi movie aficionado, you get the picture here, or rather, the pixel.


Brad Jung

Head of Product Strategy & Enablement

Brad is a clear thinker, a strategist, a team leader with the organizational acumen to get results. His forte? Product marketing. His ultra-cool eye glasses really help with that. And since he’s a civil engineer by degree, he can rationalize anything. His core mission is to get products to market successfully.


Casey Lynch

Client Success

An East coast transplant, Casey has an insatiable desire to absorb new concepts and technologies, especially surrounding an effective digital experience. With a competitive edge and client-facing background, she wrangles our multidisciplinary teams to deliver work that is fresh, relevant and strategic. Casey is a fervent reader, runner, and acrylic paint-slinger.

Shawn Perritt

Shawn Perritt

Head of Creative & Brand Experience

Shawn is the perfect storm of creativity, logic, and professionalism. With degrees in both Business and Design, the two sides of Shawn’s brain are constantly at war, but as an avid tennis player, he’s used to the back and forth. He’s served up aces for brands including Microsoft, Coca-Cola, and Mercedes-Benz.

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Pete Shimshock

Client Success

Pete is a Bay Area native and our residential music nerd. He works closely with our clients across a wide variety of industries including telecom, SaaS, and artificial intelligence. Pete wears multiple hats, bringing energy and acute attention to detail to every area of the agency’s work.


Todd Soligo

Design & User Experience

Born and raised in Kansas City, Missouri – KC is in Missouri, folks – Todd has a 10-year track record of success at DC bringing usability, accessibility, and stellar design. He cares deeply about how we humans interact with all kinds of media, which is great news for our diverse clients. Some of his interests are the great outdoors, heavy metal music, and German automobiles. Oh, and don't let us forget, good whisky.


Anthony Vachris

Head of Content & Editorial Experience

Anthony brings more than 19 years of branding experience to Decision Counsel, having worked in every time zone and with clients across the globe. Anthony eventually found his way to the Creative Circus in Atlanta. Having worked with Nike, Manchester United and Starbucks, he leads the content team, crafting our clients' stories with an eye on market analysis and brand development.

Scott Ahrendt

Scott Ahrendt

Advisor & Executive Partner Emeritus

So every merry band of disruptors needs adult supervision and direction. Decision Counsel just happens to be blessed with Scott who brings 40 years of executive experience with world-class consulting firms and top retail organizations. He helps shape all strategic decisions by the executive team. Maybe equally as important, he can run four fantasy football leagues at once and knows everything about the NFL draft.



Head of Morale

Stabler is a people pleaser big time. Never met a client he didn’t love, so far. When he’s not snoozing under the conference table, you may find him strategically nuzzling key team members to keep them encouraged. He hears and sees all... which is why we call him the ultimate brand ambassador.

Strategic Collaborators


Jon "Moge" Moggio

Strategic Partner, Digital Innovation

He is a hands-on digital innovator who has held leadership positions in rich media development, creative agencies and web development firms. Moge is Decision Counsel’s go-to partner for building augmented reality and virtual reality solutions. He has that rare ability to find pragmatic business application in ground breaking technologies.  He has worked with Decision Counsel for over 10 years and has a wonderful working relationship with all our team members.

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Chris Soucey

Strategic Partner, Video & Animation

Chris partners with Decision Counsel to develop, produce, and edit compelling videos for television, businesses, and the web. For over 20 years, Chris has been continually working with leading brands and high-profile entertainment companies for commercial and corporate video productions. He builds lasting relationships with our clients based on the quality of his work, trust, and the ability to deliver on time and on budget. Together, we produce amazing work and exceed expectations!


Mark Strathdee

Strategic Partner,
Technology & Application Development

Mark is one of the brightest minds in Silicon Valley and wonderful Decision Counsel collaborator. Mark co-founded Sherpa Digital Media with K.C. Watson in 2011. Mark began his career in broadcast television and went on to produce programming at CBS (60 Minutes) and FoxSports. He made the jump to technology, and following a stint at Apple, he joined Accordent which was later acquired by Polycom. He is one of the top minds in the digital distribution and management of content.


Ronald Razmi

Strategic Partner, Life Sciences & Health Care

A long time Decision Counsel client and collaborator, Dr. Ron Razmi is our go-to thought leader in the Life Sciences and Health Care arena. He brings extensive clinical, business, and technical expertise to addressing key issues facing healthcare organizations today. He began his career as a cardiologist and was one of the pioneers in application of MRI systems in managing cardiac patients. As a McKinsey consultant, Ron worked with the world’s top life sciences companies in strategy, M&A, and product development. In 2011, he founded Acupera, a pioneering population health management software company. Ron completed his medical training at the Mayo Clinic and and graduated from Kellogg with an MBA.


Seymour Duncker

Strategic Partner, Artificial Intelligence

Seymour has a deep and long standing background in big data and analytics, having built products and large scale data analytics systems for Fortune 500 companies. Prior to Mindscale, a business innovation firm specializing in Artificial Intelligence solutions, Seymour built iCharts, a pioneer in cloud-based data visualization, and worked closely with Google to design a global data warehouse blueprint for Coca-Cola. While at SAP, Seymour laid the foundation for SAP’s cloud transition. Seymour is always excited to bring his business innovation and data analytics background to Decision Counsel engagements.

Wendy Palmer

Strategic Partner, Operations & Strategic Initiatives

If it’s big, strategic and complicated, then Wendy is one of our most trusted collaborators to tackle it. Her industry experience with world class brands includes Big Data, Automotive, Research and Insurance. Wendy understands what it takes to help organizations scale. She is incredibly adept at turning complex initiatives into smooth running operations. She holds an MBA from Oakland University and a BA from Michigan State.