Fueling Growth.
Delivering Impact.

We collaborate with our clients to build strategic foundations, deliver enthralling content and accelerate revenue.

Heidi Hoff

Berkeley-based B2B Go-To-Market Firm Bolsters Executive Team with New Head of Client Engagement

Decision Counsel, a market leading B2B Go-To-Market firm today announced the appointment of Heidi Hoff as Head of Client Engagement. Hoff has extensive experience in developing and executing strategic marketing initiatives for some of the world’s leading brands.


How do you move a flagship user conference from Las Vegas to 100% online? By unleashing a torrent of activity, focused on reimagining the B2B virtual event experience.


A Celebration of Service

Setting the standard in the digital event space for Government Executive Media Group required creating a virtual experience worthy of their honor.


The Ultimate Launch

Creating a web experience that blends the concepts of a product showcase and consumer utility? Welcome to our wheelhouse.

Our Clients' POV

Over the course of the past three years we have partnered with Decision Counsel on all of our go to market strategies.  They set the standard for marketing firms who want to play an essential role as a strategic partner.

Matt Collins

Chief Marketing Officer, Calix
DC provides a unique blend of class leading strategy, content excellence, and technical acumen. I have worked with DC at various companies over the last 15 years because I trust them to deliver and to exceed my expectations.

Matt Yorke

Chief Digital Officer, Northstar Travel Media
Decision Counsel's combination of savvy design and strategic thinking aligned nicely with our brand promise and product positioning.

Michele Morelli

SVP Global Marketing Strategy, Toluna
Decision Counsel has been a great partner on developing a clear brand strategy, impactful campaign themes, and high quality content. They deliver work that elevates brand messaging and connects with the market.

Angela Stelle

Chief Marketing Officer, Sterling

Bringing the Streaming Economy to Market

We helped empower a global sales organization with a game-changing story!


New Market,
New Dialogue

Launching a new consumer direct strategy requires a new way of thinking. Decision Counsel partnered with Prudential to build a new story-telling framework and core market message.

More Case Studies


A New Engagement Model for a New Business Landscape.

We work with our clients’ product, marketing and sales teams to amplify their capabilities by seamlessly integrating into their existing workflows.  Our strategic programs accelerate marketing results, drive revenue performance and improve customer retention.

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