Buzz
Our Ideas, Your Ideas,
Their Ideas.
How we view the business world is changing by the minute. When we see something that inspires, intrigues, or challenges us, we respond with our collective take on it filtered through years of strategic B2B marketing experience.
Latest Post
Strategic B2B Marketing Leader Decision Counsel Bolsters Team
Capping a year of growth, Decision Counsel, a leader in sophisticated B2B go-to-market programs, is enhancing its leadership with two key positions: Benjamin Felix returns to the company as President, and Mike Swainey has joined as Executive Strategist. Decision Counsel develops and activates innovative growth strategies, builds leading product marketing frameworks, and deploys effective revenue…
It’s Time for Brands to Figure Out Ethical AI, Says our CEO Sal Fuentes
In a recent interview Sal emphasized the imperative for brands to establish ethical frameworks for artificial intelligence (AI) in 2025.