New management, a motivated board and a fintech market hungry for better insights set the stage for a total market transformation.
Discovery Data, a 20-year-old brand specializing in Financial Services and Insurance data, was looking to make a strategic pivot. The commoditization of data products has been accelerating for years. All data providers claim to have the best, the most and the fastest data in the market. As a high value insights provider, Discovery Data needed to reestablish their value proposition, differentiate their data and raise their brand experience to match their business impact. In conjunction with the Discovery Data Executive Team, we architected a complete transformation of their Go-To-Market experience.
Through discovery (no pun intended) and ecosystem analysis, it was determined that Discovery Data’s biggest differentiator was their market expertise and exhaustive process ensuring the accuracy of their datasets. Enter FRAME, a trademarked process that immediately illustrated the data superiority and customer benefits.
Building Brand Foundations
A brand refresh that aligned to their business identity was the next step. A joint team of designers, brand strategists and executives partnered to create a visual identity that matched the promise of their solutions. The new identity was integrated with a redefined, rationalized, and rebranded product portfolio. In parallel, Discovery Data developed the foundational story elements to drive their market facing narrative.
Showcasing the Story
Deploying a customer-centric approach to site design, Decision Counsel worked with the Discovery Data marketing and sales teams to surface the most essential client needs. Leveraging persona development and focusing on key SEO terms for intent-signals, the team launched a immersive digital experience. Designed to convert prospects at scale, it provides a forum for thought leadership and showcases their products in a relevant, compelling and impactful way.
Winning the Market
The demand generation and sales teams were now equipped for success. Decision Counsel and Discovery Data launched a revenue growth program anchored on thought leadership. Supported by highly engaging virtual experiences and robust field marketing tools, Discovery Data has created a consistent demand generation engine allowing their team to capture market share and grow revenue.