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Calix Connexions

72 hours that have to be right.

Eleven months of intense planning and preparation with Calix executives, culminates in six ferocious days and nights in Las Vegas when Decision Counsel deploys multi-disciplinary teams to Las Vegas. DC contributes to content strategy, production and deployment across every element of the event. Our broad capabilities serve Calix’s needs around the clock, enabling them to reveal next generation equipment and software that captivates communication service providers to buy into the future.

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Across every channel, we enable Calix to reinforce the power of its most successful products, that as a suite of platforms are transforming traditional service providers into software-based broadband leaders.

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The Case for Transformation

Compelling Content with a Mission

When the vision is to turn every electric co-op and energy company into a service provider, every detail matters. From video-rich presentations to digital signage and branded wayfinding, we use a multi-sensory approach to connect with key executives and business leaders.

Calix team members are able to focus on selling transformational technology, while DC worked with speakers, customers and internal champions to deliver dynamic presentations – from the main stage to their smaller demo engagements.

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Using the Wynn hotel in Las Vegas as our canvas, we expanded Calix’s vision of tomorrow to every touch point.

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To build excitement around Calix’s vision we created a family of videos structured around a fictitious service provider, InyComm.