Expertise
Own the Ecosystem.
We work collaboratively with you to build strategies, create experiences, deploy content and activate revenue streams. Your success in the market is our team’s only goal.
Foundations
Establishing the Core
Build an intelligent and robust framework for your sales and marketing programs. Positioning, messaging, product rationalization, audience segmentation and personas are the foundations of revenue growth and market leadership. We combine your team’s rich experience with our expertise to create strategies that can be activated at scale by global teams.
Experiences
Fueling the Customer Journey
Create impact. Elicit emotion. Provoke action. Decision Counsel aligns outcomes with every customer experience we dream up, design, and deploy. We craft experiences to create curiosity, beckon the next click, and compel engagement. Our creative team produces engaging video, dynamic advertising, alluring digital interfaces and striking imagery that bring your offering to life.
Storytelling
Creating Content that Resonates
Incite interest, spur the imagination, get people to reconsider the status quo. Words, graphics and images matter. When used effectively they create emotion about practical matters, evoke passion about pragmatic topics and spur an emotional decision about a rational choice. Working with Decision Counsel, our clients weaponize language. Together, we author stories, narratives, strategic papers, scripts, demos, presentations, and more – all in the name of engagement.
Activation
Launching Effective Sales Programs
We dive into the details with sales leaders and their revenue teams. We help their teams build strategic value for their customers. Every point of sale is an opportunity to create impact. We focus on building intelligent market segments and constructing specific targeting models. We then help our clients craft savvy nurture cadences to optimize every step of the sales process.
RevOps
Align Sales and Marketing with Intelligent Insights
Unify revenue generating teams with accurate data analysis, meaningful campaign reporting and effective account strategies. Decision Counsel integrates data from campaigns, site analytics, marketing automation and CRM systems to create unbiased snapshots of actual pipeline performance. We streamline workflows, eliminate inefficiencies and create clear performance metrics. Accurate data and insights empower your management teams to strategically focus resources on the key opportunities that will accelerate sustainable revenue growth.
Why?
We relish the opportunity to connect our clients with their customers across multiple platforms to create compelling customer experiences. Reaching audiences through digital, physical, and virtual experiences establishes connections that grow customer engagement and loyalty.
How?
Working side-by-side with you, we will leverage your core assets and develop creative strategies that are simple, fresh and relevant. Since our founding 18 years ago, Decision Counsel has focused on creating the best possible brand and content experiences for the brands and companies we serve.