Gerry Dee & Calix

Global Creative Concepts Executed for Local Markets.

Through a new series of commercials for Calix’s new Wi-Fi products, Canadian celebrity, Gerry Dee, once again plays his role as a father who’s just trying to get the best internet experience and protect his family. This year’s commercials take Gerry from the house to the soccer field to the local coffee shop as products like SmartBiz and SmartTown deliver amazing Wi-Fi experiences far from home. In these comedic shorts, Gerry gives broadband service providers the highlights and benefits of each new product that will help them become giants of their communities.

Residential Wi-Fi

"Playhouse"

Gerry just wants a place he can call his own. But his girls take every opportunity to make fun of Gerry’s pink playhouse respite. With powerful Residential Wi-Fi he can get away from the chaos in the home and take his connectivity as far from the house as he wants – even to the back, back yard.

With a mission of changing the world one community at a time, Calix and DC create another series of comedic commercials to enable regional broadband service providers to bridge the digital divide.

Residential Wi-Fi

"Man-Cave"

Gerry just wants a place he can call his own. So, he creates man cave out of a princess palace. It’s the perfect getaway when he needs to escape the chaos in the home and take his unrivaled Wi-Fi as far from the house as he wants.