Gerry Dee & Calix
Global Creative Concepts Executed for Local Markets.
Through a new series of commercials for Calix’s new Wi-Fi products, Canadian celebrity, Gerry Dee, once again plays his role as a father who’s just trying to get the best internet experience and protect his family. This year’s commercials take Gerry from the house to the soccer field to the local coffee shop as products like SmartBiz and SmartTown deliver amazing Wi-Fi experiences far from home. In these comedic shorts, Gerry gives broadband service providers the highlights and benefits of each new product that will help them become giants of their communities.
Gerry just wants a place he can call his own. So, he creates man cave out of a princess palace. It’s the perfect getaway when he needs to escape the chaos in the home and take his unrivaled Wi-Fi as far from the house as he wants.
With SmartTown, Gerry can watch his girls play soccer, while competing with other parents online while at the field.
Gerry gets into character, playing an undercover spy for a café owner and discovers customer demand for great Wi-Fi is everywhere.
Gerry finds that with SmartBiz the Wi-Fi offered at his local café is so great he decides to make it his new office.