Launching Mobile Ad Innovation

In late 2013, digital video advertising was growing rapidly, while at the same time, viewers were shifting their streaming video consumption from laptops to their mobile devices. Hulu needed an innovative way to move the existing (and effective) web-based interactive ads into the mobile video viewing experience.


The Decision Counsel team developed the first-of-its-kind interactive interstitial video placed mid-roll, allowing viewers to manage their photos uploaded through an innovative mobile ad experience.