Northstar
Setting a New Course For an International Travel Brand.
Northstar Travel Group couldn’t be any clearer about its market message: “We’re more than a media company, we help establish the strategic direction of the entire industry.” Now all they needed to do was share it with the world.
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We helped Northstar reach the most important audiences in the travel industry.
Beginning with a brand manifesto that informs all of their campaigns, we transformed Northstar’s brand story. Working in lockstep with management, we helped the company articulate a strategy that included seven acquisitions in two years. We also equipped Northstar with new positioning, a newly designed website and a corporate video all designed to better reflect their role in the global travel marketplace.
Presenting themselves to the world as a dynamic, mission focused organization, Northstar leaned into our experience to help activate its story, leading them to attain status as a power player in global travel. No longer just a media company, Northstar is now the most trusted resource and thought leader in the industry.
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