Beginning with a brand manifesto that informs all of their campaigns, we transformed Northstar’s brand story. Working in lockstep with management, we helped the company articulate a strategy that included seven acquisitions in two years. We also equipped Northstar with new positioning, a newly designed website and a corporate video all designed to better reflect their role in the global travel marketplace.

Presenting themselves to the world as a dynamic, mission focused organization, Northstar leaned into our experience to help activate its story, leading them to attain status as a power player in global travel. No longer just a media company, Northstar is now the most trusted resource and thought leader in the industry.