Setting a New Course For an International Travel Brand.
Northstar Travel Group couldn’t be any clearer about its market message: “We’re more than a media company, we help establish the strategic direction of the entire industry.” Now all they needed to do was share it with the world.
We helped Northstar reach the most important audiences in the travel industry.
Beginning with a brand manifesto that informs all of their campaigns, we transformed Northstar’s brand story. Working in lockstep with management, we helped the company articulate a strategy that included seven acquisitions in two years. We also equipped Northstar with new positioning, a newly designed website and a corporate video all designed to better reflect their role in the global travel marketplace.
Presenting themselves to the world as a dynamic, mission focused organization, Northstar leaned into our experience to help activate its story, leading them to attain status as a power player in global travel. No longer just a media company, Northstar is now the most trusted resource and thought leader in the industry.