Establishing a Marketing Foundation, Rebuilding a Brand.
Without a go-to-market strategy, let alone a brand identity, Sterling Talent Solutions – a global leader in background and identity services – was practically unknown.
Take 11 verticals and create one united voice.
Beginning with a whole new naming and brand identity system, we brought each of the Sterling verticals together across the corporate enterprise. Nine new global websites, 16 engaging animated and live-action videos and a fully developed data driven go-to-market strategy later, Sterling is back in its rightful place as a global leader.
To evolve the new brand further, we concepted and designed all of the branding for Sterling’s US and UK Customer Advisory Board meetings, giving them a strategic theme to build their events around.
As a true global leader, Sterling has offices in over 196 countries. We partner with each vertical and their key stakeholder around the world to ensure that their UK, Canada and APAC marketing is aligned to help make Sterling the global background check leader.
Safety. Trust. And Seamless Partnership.
Helping Sterling develop everything from external white papers, blogs, videos and live events, as well as internal communication efforts, our relationship has matured quickly over the past few years. With each new piece of content, Sterling is able to reach more people and accomplish its mission of creating safer, trusted work environments and improve workplace culture, while driving success for all.