COVID Creative: The Best of the Worst of Times

By DC Team | May 12, 2020

I don’t know about you, but I miss sports. Deeply. Like, I just can’t come to terms with a long-term breakup.March Madness came and went.And the world was left with an empty bracket. For brands around the globe, the competitive landscape has been completely leveled. We’re all playing in the same league, in the same division,…

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Marketing Lessons in the Spectre of COVID-19

By Ben Felix | April 14, 2020

Want to damage your brand during a crisis? Ghost your customer base and disappear from the market. Want to exacerbate the damage? Seize upon others’ misfortune for your gain. Sounds obvious right? But many B2B brands are doing exactly this during these trying times.

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