Mike Swainey
The CMO’s Job Keeps Growing. Has Their Authority Kept Up?
Marketing leaders have never been asked to do more. What was once primarily a function responsible for brand, advertising and communications has evolved into a role increasingly accountable for customer experience, technology, AI adoption and revenue growth. Yet as expectations expand, an uncomfortable question is emerging: Are organizations giving marketing leaders the authority and resources…
Nike’s $2.5 Billion Lesson: You Can’t Cut Your Way Back to Relevance
When growth slows, cutting costs is often the first response. Marketing budgets get scrutinized, brand investment becomes harder to defend and spending that can’t demonstrate an immediate return is among the first to go. Nike is taking a different approach. In October, the company announced a restructuring initiative expected to deliver approximately $2.5 billion in…