Archive for April 2020
Marketing Lessons in the Spectre of COVID-19
Want to damage your brand during a crisis? Ghost your customer base and disappear from the market. Want to exacerbate the damage? Seize upon others’ misfortune for your gain. Sounds obvious right? But many B2B brands are doing exactly this during these trying times.
Read MoreRevenue Continuity: 5 Ways to Adapt to Crisis-Based Selling
Business disruption once considered unthinkable is now a reality, so how should B2B sales and marketing leaders respond? By making the changes we have all been considering but have been reluctant to go all in on.
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