The Death of Predictable Revenue: Why Buyers Are Now in Charge

By DC Team | August 27, 2025

From The Next Decision Podcast: A Conversation with Santosh Sharon, “The King of B2B Data” Listen on your favorite podcast “Predictable revenue is dead.” That’s the blunt reality shared by Santosh Sharon—CEO of Zikr and a veteran of ZoomInfo, Apollo, and R2B2—on this episode of The Next Decision. Host Jarie Bolander dives in with Santosh…

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