DC Dialogues

From The Next Decision Podcast: A conversation with Dennis Kelly, CEO and co-founder of Postalytics, on rebuilding trust in marketing, modernizing direct mail, and why physical channels are gaining power in a digital-first world. Listen on your favorite podcast “If I stopped sending direct mail, my sales went down.” That line captures the paradox at…

Capping a year of growth, Decision Counsel, a leader in sophisticated B2B go-to-market programs, is enhancing its leadership with two key positions: Benjamin Felix returns to the company as President, and Mike Swainey has joined as Executive Strategist. Decision Counsel develops and activates innovative growth strategies,  builds leading product marketing frameworks, and deploys effective revenue…