Buzz
Our Ideas, Your Ideas,
Their Ideas.
How we view the business world is changing by the minute. When we see something that inspires, intrigues, or challenges us, we respond with our collective take on it filtered through years of strategic B2B marketing experience.
Latest Post
Brand Is a Revenue System: Why Emotion Still Wins in the Age of AI
From The Next Decision Podcast: A Conversation with Adam Morgan, VP of Brand at Twilio Listen on your favorite podcast “Emotion is not the enemy of business performance. Emotion is one of the reasons business performance actually happens.” That’s the central idea Adam Morgan, VP of Brand at Twilio and author of Sorry Spock, Emotions…
B2B Go-To-Market Leader Decision Counsel Elevates Executive Team for the AI Era
Mike Swainey Promoted to President; Adrian Tumiati Joins as Executive Strategist BERKELEY, CA (May 5, 2026)—Preparing for an era of dynamic change, Decision Counsel—a leader in sophisticated B2B go-to-market programs—is enhancing its leadership with two key appointments: Mike Swainey is being promoted to President and Adrian Tumiati has joined as Executive Strategist. Decision Counsel develops…
Fast Feedback, Faster Growth
From The Next Decision Podcast: A Conversation with John Li, Co-Founder of PickFuListen on your favorite podcast platform Listen on your favorite podcast “Most companies don’t fail because they lack ideas. They fail because they don’t test them.” That idea anchors this episode of The Next Decision, hosted by Jarie Bolander. As markets move faster…
The Death of Horizontal SaaS and the Rise of Vertical Orchestration
From The Next Decision Podcast: A Conversation with Brett House, Founder & CEO of HighSignals Listen on your favorite podcast “Horizontal SaaS is structurally fragile in an AI-native world.” That’s the core tension explored in this episode of The Next Decision, hosted by Jarie Bolander. As AI reshapes how software gets built, deployed, and monetized,…
Trust at Scale: Why Direct Mail Is Making a Comeback
From The Next Decision Podcast: A conversation with Dennis Kelly, CEO and co-founder of Postalytics, on rebuilding trust in marketing, modernizing direct mail, and why physical channels are gaining power in a digital-first world. Listen on your favorite podcast “If I stopped sending direct mail, my sales went down.” That line captures the paradox at…
From Software to Service: The Future of B2B Growth
From The Next Decision Podcast: A Conversation with Tony Uphoff, CEO of Pipeline360, and one of the most experienced leaders in B2B go-to-market, demand generation, and enterprise transformation. Listen on your favorite podcast From The Next Decision Podcast: A Conversation with Tony Uphoff, CEO of Pipeline360, and one of the most experienced leaders in B2B…
The Emotional Core of Every Decision
From The Next Decision Podcast: A Conversation with Ian Baer Listen on your favorite podcast That’s the powerful insight Ian Baer, Founder & CEO of Sooth, shared in his episode of The Next Decision podcast, hosted by Jarie Bolander. This conversation cuts straight to the heart of marketing today: if you’re not tapping into the…
The Death of Predictable Revenue: Why Buyers Are Now in Charge
From The Next Decision Podcast: A Conversation with Santosh Sharon, “The King of B2B Data” Listen on your favorite podcast “Predictable revenue is dead.” That’s the blunt reality shared by Santosh Sharon—CEO of Zikr and a veteran of ZoomInfo, Apollo, and R2B2—on this episode of The Next Decision. Host Jarie Bolander dives in with Santosh…
Renters Know Best: Trust, Community, and the Future of Leasing
From The Next Decision Podcast: A Conversation with Sam McArtor, COO & Co-Founder of Rentgrata Listen on your favorite podcast “People trust people—not companies.” That’s the insight driving Rentgrata, the resident referral platform that’s quietly reshaping real estate. In this episode of The Next Decision, host Jarie Bolander sits down with Sam McArtor, Rentgrata’s COO…
Humans Optional? Trust Issues in the Age of AI
From The Next Decision Podcast: A Conversation with Seymour Duncker, Executive Strategist at Decision Council and Founder of MindScale AI Listen on your favorite podcast “If you remove humans from decision-making, you remove accountability.” That’s the central insight from Seymour Duncker in this episode of The Next Decision, hosted by Jarie Bolander. In a world…
Align or Fail: What Product Needs From Marketing to Win
From The Next Decision Podcast: A Conversation with Rob Le Piane, Chief Product Officer at Altrata Listen on your favorite podcast “Product marketing is the missing lever.” That’s the bold insight Rob Le Piane, Chief Product Officer at Altrata, dropped in our first episode of The Next Decision podcast, hosted by Decision Counsel’s own Jarie…