Buzz
Our Ideas, Your Ideas,
Their Ideas.
How we view the business world is changing by the minute. When we see something that inspires, intrigues, or challenges us, we respond with our collective take on it filtered through years of strategic B2B marketing experience.
Latest Post
The Ripple Effects of Trends: GLP-1’s
I’m constantly asking myself, my teams and my colleagues: What second- and third-order effects of today’s innovations will become tomorrow’s biggest opportunities? As I write this, we are witnessing fascinating examples of strategic value creation unfold in real time. For instance, consider GLP-1 medications. By now, we’re all familiar with their impacts on healthcare. But…
Making Decisions at the Small Table
From The Next Decision Podcast: A Conversation with Aaron Ballew, Founder of Small Table Advisory. The real decisions don’t get made in the all-hands. They get made at a small table, in a small room, by people who aren’t quite sure yet. In this episode, Mike Swainey talks with Aaron Ballew — the Founder of…
Decision Counsel Launches Revenue Activation Practice, Names Amanda Sussan as Head
B2B Go-to-Market Leader Will Help Clients Align Strategy, Teams, Technology and Execution to Drive Sustainable Growth BERKELEY, CA (Aug. 13, 2026)—Decision Counsel a content marketing and strategy leader known for its sophisticated B2B go-to-market programs—today announced the launch of its Revenue Activation practice, with Amanda Sussan joining the firm to lead the new practice as…
Turning Partnerships Into Mutual Growth Engines
From The Next Decision Podcast: A Conversation with Jeff Alpen, VP, Global Partner Ecosystem at Fastly Listen on your favorite podcast “Do right for the customer. It’ll be good for the partner, and it’ll be good for Fastly.” That’s the core philosophy Jeff Alpen, VP, Global Partner Ecosystem at Fastly, brought to his conversation with…
Brand Is a Revenue System: Why Emotion Still Wins in the Age of AI
From The Next Decision Podcast: A Conversation with Adam Morgan, VP of Brand at Twilio Listen on your favorite podcast “Emotion is not the enemy of business performance. Emotion is one of the reasons business performance actually happens.” That’s the central idea Adam Morgan, VP of Brand at Twilio and author of Sorry Spock, Emotions…
B2B Go-To-Market Leader Decision Counsel Elevates Executive Team for the AI Era
Mike Swainey Promoted to President; Adrian Tumiati Joins as Executive Strategist BERKELEY, CA (May 5, 2026)—Preparing for an era of dynamic change, Decision Counsel—a leader in sophisticated B2B go-to-market programs—is enhancing its leadership with two key appointments: Mike Swainey is being promoted to President and Adrian Tumiati has joined as Executive Strategist. Decision Counsel develops…
Fast Feedback, Faster Growth
From The Next Decision Podcast: A Conversation with John Li, Co-Founder of PickFuListen on your favorite podcast platform Listen on your favorite podcast “Most companies don’t fail because they lack ideas. They fail because they don’t test them.” That idea anchors this episode of The Next Decision, hosted by Jarie Bolander. As markets move faster…
The Death of Horizontal SaaS and the Rise of Vertical Orchestration
From The Next Decision Podcast: A Conversation with Brett House, Founder & CEO of HighSignals Listen on your favorite podcast “Horizontal SaaS is structurally fragile in an AI-native world.” That’s the core tension explored in this episode of The Next Decision, hosted by Jarie Bolander. As AI reshapes how software gets built, deployed, and monetized,…
Trust at Scale: Why Direct Mail Is Making a Comeback
From The Next Decision Podcast: A conversation with Dennis Kelly, CEO and co-founder of Postalytics, on rebuilding trust in marketing, modernizing direct mail, and why physical channels are gaining power in a digital-first world. Listen on your favorite podcast “If I stopped sending direct mail, my sales went down.” That line captures the paradox at…
From Software to Service: The Future of B2B Growth
From The Next Decision Podcast: A Conversation with Tony Uphoff, CEO of Pipeline360, and one of the most experienced leaders in B2B go-to-market, demand generation, and enterprise transformation. Listen on your favorite podcast From The Next Decision Podcast: A Conversation with Tony Uphoff, CEO of Pipeline360, and one of the most experienced leaders in B2B…
The Emotional Core of Every Decision
From The Next Decision Podcast: A Conversation with Ian Baer Listen on your favorite podcast That’s the powerful insight Ian Baer, Founder & CEO of Sooth, shared in his episode of The Next Decision podcast, hosted by Jarie Bolander. This conversation cuts straight to the heart of marketing today: if you’re not tapping into the…