I thought we were better than this. I thought we were resilient. Poised. Professional. But alas, after 18 years on the front lines of video communication and digital interaction, sadly, we have lost our way. In just 10 weeks, our elite group of virtual collaborators has been reduced to a steaming hot mess.
I don’t know about you, but I miss sports. Deeply. Like, I just can’t come to terms with a long-term breakup.March Madness came and went.And the world was left with an empty bracket. For brands around the globe, the competitive landscape has been completely leveled. We’re all playing in the same league, in the same division,…
In today’s episode, AFTERMATH: B2B EVENTS POST-COVID, Sal talks with four B2B experts who shed light on what will be required for live event marketing to be successful in our new reality.
Want to damage your brand during a crisis? Ghost your customer base and disappear from the market. Want to exacerbate the damage? Seize upon others’ misfortune for your gain. Sounds obvious right? But many B2B brands are doing exactly this during these trying times.
Business disruption once considered unthinkable is now a reality, so how should B2B sales and marketing leaders respond? By making the changes we have all been considering but have been reluctant to go all in on.