Archive for August 2026

I’m constantly asking myself, my teams and my colleagues: What second- and third-order effects of today’s innovations will become tomorrow’s biggest opportunities? As I write this, we are witnessing fascinating examples of strategic value creation unfold in real time. For instance, consider GLP-1 medications. By now, we’re all familiar with their impacts on healthcare. But…

From The Next Decision Podcast: A Conversation with Aaron Ballew, Founder of Small Table Advisory. The real decisions don’t get made in the all-hands. They get made at a small table, in a small room, by people who aren’t quite sure yet. In this episode, Mike Swainey talks with Aaron Ballew — the Founder of…

B2B Go-to-Market Leader Will Help Clients Align Strategy, Teams, Technology and Execution to Drive Sustainable Growth BERKELEY, CA (Aug. 13, 2026)—Decision Counsel a content marketing and strategy leader known for its sophisticated B2B go-to-market programs—today announced the launch of its Revenue Activation practice, with Amanda Sussan joining the firm to lead the new practice as…